Growing With Intention
Kevin Ready Joins JKS Digital as Partner, Client Relations & Strategy
At JKS Digital, we’ve always believed that good work begins with good people. That belief has guided how we grow our team, serve our clients, and shape the future of our fractional CMO practice. Today, we’re thrilled to announce the newest chapter in our story: Kevin Ready has officially joined JKS Digital as Partner, Client Relations & Strategy.
This addition marks a pivotal milestone in our growth—not just in size, but in depth, capability, and the kind of leadership we bring to the brands we serve.
A Trusted Partner in Strategy and Client Success
Kevin comes to JKS Digital with over two decades of experience at the intersection of marketing strategy, technology, and client success. Throughout his career, he’s worked with an impressive range of businesses—from scaling startups to global enterprises—always with a focus on optimizing performance, simplifying complexity, and delivering results.
He’s held leadership roles at industry-shaping companies like Attentive and IBM Marketing Cloud (formerly Silverpop), where he developed a reputation for building thoughtful, strategic partnerships with some of the world’s most recognizable brands. Kevin's work has always been defined by a rare combination of strategic rigor and human-first thinking—qualities that are perfectly aligned with the values we live every day at JKS Digital.
A Relationship Years in the Making
This partnership may be new on paper, but the foundation was laid long ago.
JKS Founder Katie Key and Kevin first met when Katie was leading marketing efforts at HarperCollins Publishing, and Kevin served as her Customer Success Manager at Silverpop. What started as a client-vendor relationship quickly evolved into a genuine friendship grounded in mutual trust, creative collaboration, and shared values.
“Even back then, we worked like true partners,” says Kevin. “It wasn’t about the sales pitch—it was about solving problems together. That spirit of teamwork never left.”
Years later, those early seeds of connection have grown into a formal partnership built to bring that same level of care and strategic insight to every JKS Digital client.
What Kevin Brings to the Table
As Partner, Client Relations & Strategy, Kevin will lead the charge on client success and strategic direction, ensuring every brand we work with receives the support, clarity, and executional excellence they need to grow.
His approach is deeply aligned with our core philosophy: Just Kind Service. That’s not just a tagline; it’s a way of operating that ensures we treat clients like people first, not projects. With Kevin onboard, we’re doubling down on that commitment to compassionate leadership and hands-on marketing excellence.
Whether it’s guiding high-level strategy, mapping optimized customer journeys, or simplifying workflows for scale, Kevin is here to make sure every client feels heard, supported, and empowered to succeed.
A Look Ahead
We’re not just growing for growth’s sake. We’re growing with intention. Adding Kevin to our leadership team allows us to elevate our impact, expand our capabilities, and deepen the relationships that matter most: the ones we build with our clients.
This next chapter is about refining what we do best and bringing it to more brands that believe in doing good work with good people.
If you’re curious about our fractional CMO services, interested in how we build growth-focused strategies, or just want to chat about where marketing is headed in 2025 and beyond, we’d love to hear from you.
Welcome to the team, Kevin. Let’s build something great—together.
About Kevin Ready
Kevin has spent the last 20+ years helping brands grow through marketing strategy, technology integration, and relationship-driven leadership. With experience spanning IBM, Silverpop, and Attentive, he brings unmatched strategic insight, operational clarity, and a genuine love of client success to every engagement. At JKS Digital, he leads client partnerships and strategic direction with curiosity, compassion, and conviction.
